2014 Honorable Mention: Provisional Recruitment Campaign

The Honorable Mention in Membership Development went to The Junior League of Memphis for its multi-faceted Provisional Recruitment Campaign, which produced a 29 percent increase in the size of the Provisional class and a retention rate of 96 percent.

This campaign featured a full-court media blitz, including membership and recruitment videos with testimonials and t a highlight reel of the League’s impact on Memphis with a call to action. The videos were shared on social media, and members were given recruitment messages to post on Facebook and distribute to friends and co-workers via email, all in compliance with a strategic plan.

In addition, members became vocal ambassadors for the League and hosted meetings and open houses.