Using the power of TV to address social issues

In addition to continuing the League focus on fostering quality children’s television, some Leagues used the still-new medium to draw attention to larger problems. The Junior League of Greater Princeton pioneered a TV show focused on drug education. The Junior League of Boston worked with public television station WGBH to produce hour-long documentaries that looked at schools, hospitals, and training centers for the retarded. The Junior League of Philadelphia received a National Educational Television Award for a gritty close-up of the city’s skid row as part of a series exploring community needs.