Talking about women and alcoholism

At a time when alcoholism among women was still a problem many people preferred to ignore, AJLI launched its Woman to Woman initiative, a three-year public awareness program to educate the public on the gender-specific impact of alcohol abuse cutting across socioeconomic boundaries. Within three years, more than 100 Leagues in the U.S., Mexico, and Canada were participating in the initiative and more than 1 million copies of AJLI’s “Woman to Woman: Alcoholism and You” brochure were distributed. AJLI also sponsored the first major national conference on women and alcohol in 1988 with the National Council on Alcoholism and Drug Dependence, and with funding from Allstate Insurance and Blue Cross and Blue Shield Corp.