2025 – Division 2: Rebranding Initiative

The Junior League of Greensboro, NC

During the 2024-2025 League year, the Junior League of Greensboro undertook a comprehensive overhaul of its Marketing and Communications program. JLG fully embraced the new brand guidelines from AJLI, developing content to highlight each of their League's specific initiatives. They also rebranded their annual giving campaign, now called Love the League Day, and launched a new donor recognition program, The 1928 Society. Their intentional, consistent marketing efforts crossed multiple avenues: billboard advertising, digital advertising campaigns, increased social media engagement, and magazine features.  The rebrand was hugely successful, leading to their most successful annual giving campaign in recent years, bringing in $46,000, well over their $33,000 goal. They had record social media engagement numbers, increasing their reach on Meta by over 180% and content interactions by almost 170%.  The surge in engagement translated into increased event attendance, expanded awareness and more support for the organization’s initiatives.  Congratulations to The Junior League of Greensboro!

Award Recipients in Division 2 have 51-150 Actives + Provisionals.