2015 Honorable Mention: Centennial Project

This year’s Honorable Mention for Fund Development goes to The Junior League of Philadelphia.

With the onset of its Centennial in 2011/2012, the League saw an opportunity to launch an aggressive fund development initiative consisting of its first-ever capital campaign, part of which would be used to renovate its new Headquarters. Following a feasibility study recommending a $1,000,000 goal for renovations, a Centennial Project, and a public relations plan, the Board approved a $1,000,000 capital campaign.

During a two-year “silent phase,” 14 Actives and Sustainers solicited prospects in person for gifts of $10,000 or more. With $1,175,000 raised and aware their capital needs were greater, the team entered a “public phase” in which every member was approached. When it closed in the spring of 2014, the campaign had raised more than $1,405,000, all of which came from individuals. Four percent originated outside the League.

Several tangible outcomes resulted from this work. Headquarters has been renovated and the Apple a Day Healthy Living Initiative, the League’s Centennial Project that focuses on access to and education about healthy food, has been funded. In addition, the League was able to invest in public relations and members have taken ownership of fund development, a benefit that lasts.