2014 Honorable Mention: Rockin River City Ride

The Junior League of Evansville’s Rockin River City Ride won an Honorable Mention for Fund Development. Begun in 2012 and inspired by the city’s staggering obesity rating, it draws on a diversified funding stream; builds the League’s brand; cultivates community partnerships; and engages members in its success. Offering a wide variety of activities, the program not only convinced the mayor to declare a city-wide Bike Safety Day but it also qualified for a spot on the First Lady’s Let’s Move! website.

In two years, Rockin River City Ride has raised $225,000 in sponsorships, ticket sales, registrations, grants and in-kind services, and attracted more than 2,000 participants. Plus it has enabled the League to forge new ties in the community.