The Junior League of Asheville reimagined their communications this year. Internally, a redesigned monthly newsletter saw increased click rates, a new Board activity recap segment kept members informed and engaged, and meeting summaries and recordings ensured that no member was ever left out of the loop. Externally they built their brand with intention with a thoughtful social media presence and the launch of Bookmark the Future campaign – a
creative retail partnership featuring bookmarks with local literacy statistics and a QR code connecting the community directly to their mission.

Congratulations to Junior League of Asheville, NC!

The Junior League of Reno, NV has done something that no one else had previously done – built their own custom AI tool, designed specifically for their League, to transform the way they communicate. Developed by their VP of Communications, and current EVP, this innovative tool was built to ensure that every message, every document, and every communication stays on brand, accurate, and efficient. Tasks that once required hours of manual work can now be completed quickly and with confidence. This tool, Filly, has freed up volunteers to do what they do best – lead, serve, and drive mission-forward work. Filly was the inspiration for AJLI’s tool, Nathalie AI.

Congratulations, Junior League of Reno, NV!

The Junior League of San Antonio, TX made a decision this year that changed the way their entire organization communicates. They created a custom Canva brand-kit, built around the President’s theme of Connected in Purpose, complete with graphics, colors, fonts, and templates that brought their brand to life in a consistent, professional, and beautiful way. Then they taught everyone how to use it! What started as a single Canva user, grew to 43 Members trained and empowered to create professional, on-brand materials independently, eliminating bottlenecking with the communications team.

Congratulations to Junior League of San Antonio!

The Junior League of the City of New York, NY took their 125th Anniversary celebration to the next level through bold storytelling, strong brand visibility, and an elevated digital presence. Earlier this year, they rang the Closing Bell at the New York Stock Exchange, celebrating 125 years of volunteerism, women’s leadership, and community impact since 1901. At the same time, the League transformed the way they connected with their audience by strengthening their social media strategy and incorporating more video storytelling into their content. Through engaging, modern, and mission-focused communications, they successfully amplified their impact, expanded audience engagement, and showcased the continued relevance of the Junior League Movement.

Congratulations to the Junior League of the City of New York, NY!

During the 2024-2025 League year, The Junior League of Greensboro, NC undertook a comprehensive overhaul of its Marketing and Communications program. JLG fully embraced the new brand guidelines from AJLI, developing content to highlight each of their League's specific initiatives. They also rebranded their annual giving campaign, now called Love the League Day, and launched a new donor recognition program, The 1928 Society. Their intentional, consistent marketing efforts crossed multiple avenues: billboard advertising, digital advertising campaigns, increased social media engagement, and magazine features.  The rebrand was hugely successful, leading to their most successful annual giving campaign in recent years, bringing in $46,000, well over their $33,000 goal. They had record social media engagement numbers, increasing their reach on Meta by over 180% and content interactions by almost 170%.  The surge in engagement translated into increased event attendance, expanded awareness and more support for the organization’s initiatives.  Congratulations to The Junior League of Greensboro!

Award Recipients in Division 2 have 51-150 Actives + Provisionals. 

The Junior League of The Palm Beaches began several new initiatives to connect with members, their community and increase brand awareness. This multi-pronged approach included utilizing social media platforms like LinkedIn, Instagram, and Facebook as well as monthly newsletters from the President to increase transparency and knowledge of the League's work in the community. In addition to using these written communication platforms, they also increased brand awareness in our community by joining local chambers as ambassadors, being visible at events supporting other nonprofits and women's organizations and serving as panelists on multiple occasions.   One such panel put together by JLPB included high level executives from local companies like the Florida Premier League and ESPN, which brought in a larger audience, increasing the ability to connect with potential new members and community partners.  Their success is also borne out in the numbers. The metrics from Mailchimp, LinkedIn, and other social media platforms show increased engagement from everyone, including League members.   Congratulations to the Junior League of the Palm Beaches!  

Award Recipients in Division 3 have 151-500 Actives + Provisionals. 

This year, The Junior League of Washington (JLW) launched its inaugural podcast, JLW: League of Extraordinary Women. The overall and long-term goal of the podcast is to expand JLW's communications strategy to stay up to date with the changing communications landscape, provide additional avenues of learning and growth amongst our members and to share our mission and goals with external audiences to grow our community partnerships, promote the JLW brand, and to reach new partners and donors. For the first season, JLW chose to highlight community partnerships in order to give their members greater insight into the work and impact the League has across the community. The podcast allows members to take a deeper dive into the work of each committee to learn more about how their financial and volunteer efforts impact the community. Additionally, it allows them to reach external audiences. The podcast is streamed on the world's #1 audio streaming platform, allowing it to be accessible to all audiences because it is free and available using multiple forms of technology without many additional steps. Congratulations to the Junior League of Washington, DC!  

Award Recipients in Division 4 have 501+ Actives + Provisionals. 

In 2018, The Junior League of Birmingham, AL won the Marketing & Communication Award for their #IAmTheJLB Public Relations Campaign.

In 2018, The Junior League of Chicago, IL won the Marketing & Communication Award for their Community Spotlights Campaign.

In 2013, The Junior League of Washington, DC won the Marketing & Communication Award for their Communications Campaign.

In 2013, The Junior League of Dayton, OH won the Marketing & Communication honorable mention for their "I Believe" Campaign.

In 2012, The Junior League of Long Island, NY won the Marketing & Communication Award for their Visibility Campaign.

In 2012, The Junior League of Kansas City, MO won the Marketing & Communications Honorable Mention for their 2010 Holiday Mart.

In 2010, The Junior League of Baton Rouge, LA won the Marketing & Communication Award for their Marketing Source Communications Plan.

In 2010, The Junior League of Mobile, AL won the Marketing & Communication Honorable Mention for their Integrated Marketing Communication Plan. 

In 2007, The Junior League of Cedar Rapids, IA won the Marketing & Communication Award for their Expand & Improve Educational & Interactive Opportunities (EIEIO) at Old McDonald's Farm.

In 2007, The Junior League of Cincinnati, OH won the Marketing & Communication Honorable Mention for their Mindpeace Program.

In 2006, The Junior League of San Antonio, TX won the Marketing & Communication Award for their Walking for Women's Health Initiative.

In 2006, The Junior League of Minneapolis, MN won the Marketing and Communications Honorable Mention for their "Girl Culture" Initiative.

Seeking to forge a stronger, more consistent brand identity and communicate consistently to members and the community at large, The Junior League of Kansas City created a formal Marketing Council Program. Functioning like an in-house advertising agency, the Council provided strategic input on League projects and programs, resulting in increased media placement, more membership inquiries and greater attendance at League fundraisers.