2019 Honorable Mention: Day of Giving

The 2019 Honorable Mention in Fund Development goes to The Junior League of Raleigh.

With their 88th birthday approaching, the Junior League of Raleigh wanted to celebrate their impactful legacy by fully realizing their fundraising potential. They would call their celebration the Day of Giving and their goal would be to raise $25,000 in 24 hours.

In order to achieve this, the League created an online giving platform and educated their members on the fundraiser’s goal. Months in advance, they recruited ambassadors, collected challenge gifts and spread the word through an extensive social media campaign. They partnered with a local college staff who had already carried out a successful Day of Giving program, and learned best practices to make the day a success. Tirelessly, they educated their community on their mission and the role the League serves in the community.

The League hosted other events like Member Appreciated drop-in breakfast, a League-wide food drive and a birthday bash. This kept their impact and importance at the forefront of the Raleigh community’s mind.

On March 13th, clad in t-shirts with “Celebrate Eighty-Eight” across the front, the Junior League of Raleigh held their event and celebrated their 88th birthday. Through the generous contribution of 253 donors they raised $42,402… in 24 hours!