2007: State-of-the-Art Website

Objective

The Junior League of Atlanta decided to create a State-of-the-Art Website in order to streamline a variety of procedures relating to membership and information delivery. The goal was to improve and expand the League's ability to engage and sustain an active membership base. A second objective is to make information about the JLA's information accessible to the public. The public website would be expanded and a members-only site created.

Strategy

The project was designed to improve communication among members and to encourage the use of technology. To ensure member buy-in, the League was careful to ensure a seamless transition to the increased use of technology. Over an 18-month period, the site was extensively and deliberately rolled-out and new functionality added gradually. In addition to ongoing meetings with staff, leaders and committees, initial proto-types were developed and tested.

The first phase of the plan focused on research and the creation of a new position of Director of Information. An extensive review and environmental scan resulted in the preparation of custom software to meet the varied needs of the League.

Once the website began to take shape, the functions that were added included: fundraising, e-commerce (for the sale of cookbooks and tickets to events), dues collection, RSVP to meetings and events, member recruitment, the Provisional program, placement, training, marketing, scheduling, member profile, and email communication.

Results

JLA members now have the ability to handle membership, administrative and volunteer activities conveniently and securely via the website.