2022: Festival of Trees Hybrid Model

After hosing their Festival of Trees for many years, the Junior League of Lower Columbia had to get creative with how to continue this, their main source of funding, during a pandemic. In 2021, they pivoted to host a hybrid Festival of Trees, consisting of a week of community events and an in-person auction with the bidding portion conducted virtually.

This hybrid model, spearheaded by festival chairwoman Molly McNeal, was designed to meet both community partners and supporters where they were. The hybrid Festival of Trees maintained cherished traditions, but also established new traditions to enhance community.

Because of Molly and her team’s outstanding work ethic and dedication, the 2021 Festival of Trees grossed over $80,000, increased money given back to the community by 25%, and increased sponsorships by 53%, many of which were first time sponsors.