Meet Jillian Goodwin

Jillian joined the Junior League of Norfolk-Virginia Beach in 2015 and is currently serving as President-Elect. Jillian has previously served in a variety of roles including Communications VP, Fund Development VP, New Member Chair, Community Events Chair, Graphic Designer and more. Jillian was recognized as JLNVB’s Member of the Year in 2018, and with the President’s Award in 2015. In 2019, Jillian was honored to receive AJLI’s Rising Star Award for her leadership, and community service efforts consistent with the Junior League mission. 

Jillian, a native of the Hampton Roads region, holds an Associate of Science in Graphic Design from Tidewater Community College and a Bachelor of Communications from Old Dominion University (ODU), where she graduated Summa Cum Laude. She currently works as Director of Marketing & Communications for the Hampton Roads Alliance, the region’s leading economic development organization. In this role, Jillian is responsible for managing all external communication efforts to promote, enhance and support the Alliance’s mission of creating jobs and growing the local economy. This includes all content and creative development such as website, social media, newsletters, advertising, marketing collateral and more.  

Since 2019, Jillian has been directly involved in supporting 25 company announcements resulting in nearly 6,500 new jobs and over $1.64 billion dollars in capital investment for the region. In 2020, she led a complete rebrand for the Alliance that included a new name, logo, video productions, interactive new website and more. The brand launch also included substantial social media efforts. Using best practices for social media marketing, her efforts resulted in a 95% increase in followers and a 548% increase in post shares on LinkedIn. Since the rebrand, she has maintained 30%+ increase in LinkedIn followers, year over year. 

Outside of her professional and league roles, Jillian is a board member and patient advocate for the Cystic Fibrosis Foundation – Virginia Chapter. Jillian is a 2021 ODU Alumni Association Top 40 Under 40 honoree, a 2019 Inside Business Top 40 Under 40 honoree, a 2019 graduate of LEAD Hampton Roads, and a 2017 COVA Biz Millennial On the Move. 

Jillian is a proud auntie to three young nieces, and dog mom to two mini dachshunds, Teddy and Benji. In her downtime, she is an avid bargain/thrift store shopper and enjoys spending the weekend working on house projects at a first-time homeowner.